News / Market Comments | 2 Mins Read

Winter Sales Market Comment 2025

Name: Winter Sales Market Comment 2025
Brand: Plaza Estates
Rating: 5 (61 reviews)

By Eitan Fox | Created on 31st January 2025

The past year has been challenging on London’s most expensive postal codes thanks to a combination of global and national uncertainties, high buying costs and a general air of caution.

As a result prices have fallen across Prime Central London (PCL) throughout 2024 with transaction levels down 30%. Whilst this is grim reading, Plaza Estates bucked the trend and concluded as many sales in 2024 as in 2023.

This was due to many applicants taking a long term view that whilst markets were negative and uncertain they offered capital value not seen since 2008.

Surprisingly, the end of 2024 and the beginning of 2025 have proved to be the most active months over the last year. Buyer sentiment has improved enormously.

This maybe for a combination of reasons including pent up frustration, greater political and economic uncertainty in other countries and the weak pound especially against the dollar remains advantageous and an incentive to investors to buy in PCL.

Then there is the resilience of the Prime Central London market that never ceases to amaze. Whilst we are experiencing a higher level of enquiries with a solid conversion of sales being agreed, I think there should be a note of caution. Price levels are not rising, transaction levels are.

The message to vendors who are thinking of selling, please get your property price right. Take into consideration all the market data, choose an experienced, reliable independent agent, not a brand company and you will get the right advice and selling your property does not have to feel like an impossible task.

I am sure the New Year will have many twists and turns but we remain confident that 2025 will be a better transactional year than 2024.

We would be pleased to discuss all your property matters in the strictest of confidence.

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Eitan Fox

I started at Plaza Estates in 1986. Eleven years were spent successfully running the Marble Arch office. Subsequently, I was asked to take on the exciting challenge of running the Sales Department in our Knightsbridge office. I have built an experienced team with the ethos that local knowledge, hard work and professional service will always provide success to our clients. With ever changing technology of which Plaza Estates are at the cutting edge of, I have often been asked, with over 30 years in the business, how I retain my enthusiasm? I am delighted to say many of our multi million pound clients are genuinely my friends and I have a great passion for people. My staff and I never forget that this challenging industry ultimately is a 'Peoples Business'. Therefore I would welcome the opportunity to help you with your property needs and hope you will allow our fully equipped and motivated team to provide you with their professional assistance.

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If you want 5-star reviews and want to remove negative reviews from Google, contact me via my profile; my contact details are listed there.

Dear Eitan In this whole sorry saga, with headbutting, unproactive lawyers, and a comatose estate agent etc etc, you have been a beacon of light throughout. Efficient, professional and responsive. This would never have got done without you. Thank you. All the best.

Maurice Shasha

We have been using Plaza Estates for many years for all our property requirements (sales, letting and management) and are delighted with the results and service they constantly deliver and provide!

I generally dealt with the Marble Arch branch most of the time, but I can also say that the Knightsbridge office was also exceptionally helpful and professional on the occasions I did deal with them. Plaza Estates in general are excellent.

Have interacted with Plaza Estates across a couple of sites and always been impressed. Maurice must be the hardest working, most dedicated, helpful and knowledgeable account manager for any company anywhere! A real asset to the team!

I have been a client of Plaza Estates for over 30 years and received excellent service. Both Rodney on the rental side and Fiona in the property management area have been have been attentive and helpful and always willing to go the extra mile on the few occasions when there were problems.

Hope both of you are doing well. I wanted to thank you for always being there for us and for addressing our concerns promptly; safe to say you have been the best agents I have had the pleasure of interacting with.

We have owned our Flat since 2008, which we purchased through Plaza. Our relationship with Plaza goes back to 1982 when we purchased a nearby flat and Plaza have handled all our lettings since then. I would have no hesitation in recommending Plaza - they will find you a good tenant and ensure your ...

Thank you again for all your advice and calm attitude and charm. Nobody could try harder than you, and for which, we really thank you and appreciate it all, not just now, but over the years. Thanks again for everything!

Thank you for your kind help and your advice, it's been precious!

Winter Sales Market Comment 2025

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