Spring Sales Market Comment 2025

We are delighted to report the first quarter of 2025 has been very positive. We have experienced an increase in sales, a rise in applicant enquiries and a greater desire to take advantage in a market place offering long term opportunities.

Vendors that have had their properties on the market through the winter have finally lowered their expectations which has resulted in price corrections providing buyers comfort in long term capital value.

The most encouraging sector where activity has seen a drastic improvement from last year is the top end of the market where the upturn in sales has been encouraged for a variety of reasons.

Political posturing and economic trade tariffs has seen the most wealthy look for security and a better quality lifestyle and prime Central London has become once again a destination of choice.

Whilst a variety of budgets have seen an upside in activity, these have been driven mainly by the potential of capital value but there has also been an influx of enquiries from long term rental tenants who have been in London for a number of years finding they are wishing to take advantage of better value in buying a property with sales property prices down, rather than continuing to rent property, at increasing high rents and having nothing to show for it.

Whilst London is showing value for money this is further driven for international buyers by the weak pound especially against those who are converting from dollars to sterling.

We believe those that have a specific reason to buy in London will continue to do so, but the majority of applicants and buyers will want to continue to see value for their money.

Hopefully new property that will come to the market will take into consideration market sentiment but also be aware that sales are taking place for vendors who get their pricing right and that the prime Central London market can provide a greater upturn in activity but no longer at the prices it once achieved.

We are enthusiastic and encouraged for the next quarter.

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