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Despite the weathers best efforts, Spring is here, and I am pleased to report green shoots of development in the prime London lettings market. After a period of adjustment, February brought a welcome increase in activity and a slight rise in annual rental growth.

While the number of newly agreed lets remains below pre-pandemic levels, it’s encouraging to see a 14.2% rise compared to February 2023. This suggests a growing interest in prime London rentals and property owners being enticed into the market. The current availability sits at 48.1% higher than last year, offering tenants a wider selection compared to the constraints faced in the past 12 months.
There’s also good news for landlords looking to secure strong rental yields. Annual rental growth ticked up to 3.4% in February, placing rents a significant 26.7% above their pre-pandemic average. This upward trend, coupled with a return of balance in terms of void periods and reductions, indicates a stabilizing market. We expect growth and demand to continue, especially at the top end, as many tenants wait for interest rates to reduce before venturing into the sales market.
While the percentage of properties requiring reductions before finding tenants are slightly higher than the record lows of 2022, the average remains at a manageable 4.2%. This figure is nearing pre-pandemic levels, suggesting a healthier equilibrium between supply and demand. From a Landlords perspective, this further indicates the market is becoming more competitive and Landlords should take a proactive approach, ensuring their properties look their best to maximise viewings and minimise void periods going forward. Using the seasonally quieter first quarter to modernise or refurbish a property could prove hugely beneficial in the summer when demand is at its peak. We can assist with all property needs and have a dedicated refurbishment team that can ensure any necessary building consents are in place and contractors lined up and designs approved even prior to the property becoming vacant. Our aim is to ensure a cost-effective refurbishment, carried out to an optimum standard, within as short a time frame as possible.
With the prime London lettings market demonstrating stability and continued positive growth, this could be the perfect time to consider renting out your property. At Plaza Estates our experienced team has a proven track-record of securing high-quality tenants and achieving optimal rental yields for our clients. Get in touch today for a free, no-obligation consultation. We will be happy to discuss your specific property and provide a personalised rental strategy tailored to your needs.
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