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Estate & Letting Agents In Pimlico

Plaza Estates are estate and letting agents in Pimlico. This genteel riverside community possesses the same grandeur and appeal as nearby Belgravia, with its Regency architecture, pleasant parks and location on the banks of the Thames. Find out more about the area and our premium customer services below. 

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Properties for sale & rent in and around Pimlico

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Meet Our Estate & Letting Agents In Pimlico

Our local staff are experienced and fully up to date with the changes in the law and able to give you the correct advice. 

Meet the team

Property Sales

Selling your home in Pimlico isn’t always easy. You may worry about underselling your property, or having it sat on the market for too long. These are valid concerns – which is why you need an experienced Pimlico estate agent who understands this unique area. Fortunately, our agents can discreetly market your home to exceptional, UK-based and overseas buyers, meaning your house gets the exposure it needs to sell for the price it deserves (and fast). 

Property Lettings

Looking to let your property in Pimlico? If so, you might find yourself facing the challenge of finding the right tenants, maintaining your property, or getting to grips with compliance. At worst, there are lots of landlords who find their time consumed by these everyday tasks. If you’d like simpler and less stressful property management, our Pimlico letting agents can take care of it all – delivering peace of mind with full-service management. 

Services In Pimlico FAQ

Explore the services that Plaza Estates offer in Pimlico and get answers to common questions.

Sellers Services

Pimlico occupies a genuinely enviable position in the central London market, close enough to Belgravia and Westminster to benefit from their gravitational pull on buyers, but offering significantly more accessible entry points and a distinct residential character of its own.

The neighbourhood’s handsome Regency stucco terraces, well-maintained garden squares and the open space of Pimlico Gardens along the river make it consistently attractive to buyers who want central London living without the price tag of its immediate neighbours. For sellers, this combination of character, value and location creates a steady and well-qualified buyer pool that our team knows how to reach effectively.

We are an independent agency established in 1972, with over 50 years of experience in the central London market, including Pimlico and the surrounding SW1V area. Our sales directors have each been with the firm for more than 25 years, and sellers deal with the same experienced individual from the first valuation through to completion — there is no being passed between departments or junior staff. We are members of NAEA and the Property Ombudsman and hold professional indemnity insurance.

Pimlico is a market with its own distinct dynamics – different from Belgravia to its north and Victoria to its east — and our team’s knowledge of how buyers behave specifically in SW1V is a meaningful advantage.

Pimlico’s values are more nuanced than the postcode’s coherent Georgian streetscape might suggest. Properties on the better-maintained garden squares, Warwick Square, Eccleston Square, St George’s Square, command genuine premiums over those on busier roads or in buildings with less well-managed communal areas.

River proximity along Grosvenor Road and Millbank also influences values, as does floor level and the quality of conversion for the many flats carved from the area’s original Regency houses. Our team uses detailed comparable evidence from recent SW1V transactions and direct knowledge of which streets and configurations attract the strongest buyer appetite to arrive at a well-founded asking price from the outset.

Pimlico’s Regency and early Victorian stock has genuine period charm, and the best presentations in this market lean into that character rather than working against it. Original cornicing, ceiling roses, sash windows and fireplaces are features that buyers seeking property in SW1V specifically value, these should be in good repair and clearly visible for photography.

Garden square aspects and any communal garden access should be clearly communicated and well-photographed, as these are significant value drivers for many Pimlico properties. Whether any refurbishment is worth undertaking before going to market depends on the specific property, and our team will give you honest, case-specific guidance when they visit.

Yes. All viewings are handled by our team, and we strongly advise against sellers conducting their own. Our staff present properties effectively, qualify buyers carefully and draw out useful information about financial position and motivation, intelligence that directly informs our negotiating approach when an offer comes in.

Rightmove, Zoopla, OnTheMarket and PrimeLocation, plus additional portal sites. We market directly to registered applicants actively searching in Pimlico and SW1V, advertise in leading London property magazines and reach affiliated agents across Europe and America through our Prestige MLS membership.

Pimlico attracts both domestic buyers seeking value relative to Belgravia and international buyers drawn by its central position and period architecture, and our marketing approach is calibrated to reach both.

We manage the complete sales progression from accepted offer through to exchange and completion, proactively chasing solicitors and keeping all parties informed throughout. You will receive regular updates by phone and email. No abortive fees are charged if a sale falls through before exchange.

Yes. Book a free sales or lettings valuation via our website or contact us directly. Our team will visit the property, provide a well-reasoned, evidence-based view of its current market value and advise on how to position and present it before going to market.

Our fees reflect the quality of service, marketing and negotiation we provide. The net figure achieved matters more than the commission percentage, an agent who prices accurately, presents well and negotiates firmly will generally deliver a materially stronger outcome than one offering a lower fee and a weaker result. We are confident in the value we deliver, and our results in SW1V bear that out.

Landlords Services

Pimlico draws a varied and consistently active rental pool. Government, parliamentary and civil service tenants are well represented given the neighbourhood’s proximity to Westminster and the Houses of Parliament, Pimlico is one of the most practical addresses in London for anyone working in that world. Alongside them, young professionals and couples who want genuinely central living at rents that feel more considered than Belgravia or Chelsea make up a significant part of the market.

A smaller but meaningful proportion of diplomatic and embassy-connected tenants also look in Pimlico, attracted by its security, its garden squares and its riverside sections. This mix of domestic professional, government and international demand gives Pimlico landlords a reliable and broad applicant pool.

We offer let only (with or without rent collection) and fully managed services. Full management covers rent collection, maintenance coordination, compliance, bill administration, tenant liaison and end-of-tenancy management. Our commission is charged only as rent is received, meaning our team is directly incentivised to keep tenancies running smoothly and rents paid in full and on time, a structural difference from agents who take commission a year in advance.

For the majority of Pimlico rental properties, furnished is the stronger choice. The dominant tenant profile here, professional individuals, couples and some diplomatic tenants, typically requires a furnished home and will pay a premium for one that is well presented.

Pimlico’s period Regency flats can be shown to particular advantage when furnished in a way that respects and complements their architectural character, high ceilings, original fireplaces and generous room proportions reward quality furnishing rather than generic solutions. For larger properties targeting longer-term government or institutional tenants, unfurnished may occasionally be appropriate, and our team will advise based on your specific circumstances.

The primary peak runs from April through to July, in line with the broader central London lettings market. Pimlico benefits from a more consistent year-round demand pattern than many comparable neighbourhoods, driven by its proximity to Westminster and the volume of government, parliamentary and diplomatic activity in the surrounding streets – recruitment and relocation in these sectors is not confined to seasonal windows. The quietest period tends to be late November through January, though well-priced properties in good condition rarely remain vacant for long even then.

Under full management, emergency contractors are available 24 hours a day and we maintain a trusted network of reliable trades for routine repairs. Pimlico’s Regency and early Victorian building stock can present specific maintenance considerations (older plumbing, sash windows, shared freehold arrangements) and our experience in knowing which contractor to send for which job is directly valuable.

For non-urgent works we seek your approval before instructing, and our property management team can advise on and oversee refurbishments for landlords looking to improve their property’s condition or rental return.

Pimlico Area Guide

Pimlico is unduly overlooked because of its famous neighbours (Chelsea and Belgravia) – keep reading to find out about what it has to offer – from its local amenities to its transport links. 

Pimlico is highly prized for its architecture, with over 350 Grade II listed buildings and overlapping conservation areas throughout – culminating in the inter-war Dolphin Square with its famous, well-kept apartments that tower above the streets below.

Rather advantageously, Pimlico doesn’t carry the same high price tag as its neighbours, and yet its quality of property is entirely equal to Belgravia. As such, Pimlico attracts aspiring, talented professionals who desire easy access to Westminster and Central London (for less).

Perhaps even better is the riverside location: you have direct access and views out onto the Thames, with the distinctive Battersea Power Station just across the water. The Pimlico and Riverside Gardens allow you attractive spaces to relax by the Thames. There is no shortage of greenery in Pimlico, with its exceptional number of garden squares – St. Georges Square, Ecclestone Square Park and Bessborough Gardens to name just a few.

Finally, the location itself attracts many residents – with easy access to Westminster and the very heart of London, with all the shops, boutiques, pubs, bars and restaurants that it has to offer.

Pimlico is highly prized for its architecture, with over 350 Grade II listed buildings and overlapping conservation areas throughout – culminating in the inter-war Dolphin Square with its famous, well-kept apartments that tower above the streets below.

Rather advantageously, Pimlico doesn’t carry the same high price tag as its neighbours, and yet its quality of property is entirely equal to Belgravia. As such, Pimlico attracts aspiring, talented professionals who desire easy access to Westminster and Central London (for less).

Perhaps even better is the riverside location: you have direct access and views out onto the Thames, with the distinctive Battersea Power Station just across the water. The Pimlico and Riverside Gardens allow you attractive spaces to relax by the Thames. There is no shortage of greenery in Pimlico, with its exceptional number of garden squares – St. Georges Square, Ecclestone Square Park and Bessborough Gardens to name just a few.

Finally, the location itself attracts many residents – with easy access to Westminster and the very heart of London, with all the shops, boutiques, pubs, bars and restaurants that it has to offer.

  1. Architecture: Pimlico features a mix of stucco-fronted terraced houses, garden squares, and converted apartments within historic buildings – many from the 19th century. Unique to the area are the “Pimlico Grid” streets, which consist of symmetrical terraces and picturesque squares, and lots of green space in between.
  2. Development: Current and planned development projects enhancing the area include the ongoing improvements around Victoria Station and the redevelopment of the Grosvenor Waterside, which offers lots of modern apartments and leisure spaces.
  3. Prices: Homes sold for an average of £968k in Pimlico, with the dominant property type being flats and apartments (which went for a slightly lower £903k). Terraced properties were the most expensive, averaging a much higher figure of £1.9m, and detached homes were higher still at £3.2m.

Pimlico is within walking distance of central Westminster, meaning its transport links are exceptional. Take a look at some of the options below:

  • Car & Road: Pimlico is connected by major roads such as Vauxhall Bridge Road and Grosvenor Road. You can reach the A4 in about 10 minutes, which links to the M4 and the wider motorway network.
  • Bus: Pimlico is served by numerous bus routes, offering frequent services every 5-10 minutes during peak hours and every 10-15 minutes off-peak. These buses provide convenient connections to key destinations such as Victoria Station, Oxford Circus, and Camden Town.
  • Train: The nearest major train station is Victoria Station, about a 15-minute walk or 5-minute bus ride from Pimlico. Victoria offers frequent services to destinations such as Brighton (approximately 1 hour), Gatwick Airport (around 30 minutes), and other parts of the UK.
  • Tube: Pimlico is served by the Pimlico Underground Station on the Victoria Line, offering rapid transit to central London locations. Travel times include: Oxford Circus (5 mins), King’s Cross (10 mins), Euston (12 mins).
  • Walking: Residents can easily reach local shops, cafes, and green spaces on foot. Key destinations within walking distance include Tate Britain and the vibrant markets and eateries of nearby Victoria.
  • Nearest Airport: London City Airport is the nearest airport, approximately 45 minutes away by public transport or 30 minutes by car. Heathrow Airport is also accessible, about 45 minutes away via the Piccadilly Line from Victoria Station or a similar duration by car.

In a sense, many places could be considered ‘local’ to Pimlico based on how central it is. Within Pimlico itself, you’ll find an array of everyday grocery stores including Waitrose, Sainsburys and Tesco. There are many independent shopping options too. For example, the well-known Rippon Cheese Stores and the beloved Tachbrook Street Market which does a lot of street food and fresh produce. The nearby Victoria Place Shopping Centre has a massive range of shops to choose from (Boots, Holland & Barrett, New Look etc.), and restaurants too.

  • Leisure: There’s a lot of leisure options, too. Dolphin Square Fitness Club includes gym and fitness facilities within the iconic Dolphin Square Complex, and the nearby Queen Mother Sports Centre has a large swimming pool to take advantage of. Aside from this, there many beautiful green spots to relax in, with St George’s Square and Pimlico Gardens being two of the best examples.
  • Key Streets: If you’re keen to dive into Pimlico and experience all it has to offer, then Warwick Way is an essential street to visit. Lupus Street hosts plenty of restaurants, shops and supermarkets, while Tachbrook Street contains the famous market with many auxiliary dining options too.

Beyond this, central London lies at your doorstep, which you are easily able to explore on foot or using local transport.

Pimlico sits within the City of Westminster, one of the highest-performing local authority areas for primary education in England, where 94% of schools are rated Good or Outstanding by Ofsted. The selection of state schools directly in and around Pimlico is strong, with two Outstanding-rated primaries and a long-established Outstanding secondary within easy reach.

  1. Pimlico Primary (Lupus Street, London, SW1V 3AT, Ages 5–11, Mixed gender) – Pimlico Primary is a free school co-located with Pimlico Academy on Lupus Street and part of the Future Academies trust. Rated Outstanding by Ofsted — most recently in May 2025, with Quality of Education and Personal Development both graded Outstanding — it is one of the stronger-performing state primaries in central London. In 2024, 82.7% of pupils met the expected standard in reading, writing and maths combined, well above the England average of 62%, with scaled scores of 107 in reading and 106 in maths. The school is notably oversubscribed, receiving 80 applications for 30 Reception places.
  2. Pimlico Academy (Lupus Street, London, SW1V 3AT, Ages 11–19, Mixed gender) – Pimlico Academy is the secondary school sharing the Lupus Street site with Pimlico Primary, also part of Future Academies. Rated Good by Ofsted, it recorded a Progress 8 score of +0.33 in 2023, placing pupils above the national average for progress from Key Stage 2 to GCSE. Post-16 results are a particular strength: 96% of A-level students went on to accept university places, with destinations including Oxford, Cambridge and Imperial College London.
  3. St Gabriel’s CofE Primary School (Churchill Gardens Road, London, SW1V 3AG, Ages 4–11, Mixed gender) – A Church of England voluntary aided school on the Churchill Gardens estate, St Gabriel’s was rated Good by Ofsted in its November 2023 inspection. Historical KS2 attainment data places it in the top 15% of schools nationally, and 87% of Year 6 pupils met the expected standard in Reading, Writing and Maths at its most recent assessment.
  4. St Barnabas’ CofE Primary School (St Barnabas Street, London, SW1W 8PF, Ages 3–11, Mixed gender) – Founded in 1847, St Barnabas’ is one of the oldest schools in the area. It is a Church of England voluntary aided school rated Good by Ofsted, rated Outstanding by SIAMS (the church school inspection body). The school welcomes children from all faiths and none, and has a nursery from age three. Its small roll — around 118 pupils — means class sizes are consistently below the national average.
  5. The Grey Coat Hospital (Greycoat Place, London, SW1P 2DY, Ages 11–18, Girls, mixed sixth form) – Founded in 1698, The Grey Coat Hospital is one of the oldest secondary schools in Westminster and was rated Outstanding by Ofsted in October 2022 across all areas, including education, personal development, leadership and sixth form provision. With 1,132 pupils and a mixed sixth form, 77% of students achieved grade 5 or above at GCSE. The school has a strong record of university progression and runs over 50 extracurricular clubs each year.
  6. Millbank Gardens Primary Academy (Erasmus Street, London, SW1P 4HR, Ages 3–11, Mixed gender) – Millbank Gardens Primary Academy opened in September 2024 as part of the Future Academies trust, taking over the site of the former Millbank Academy, which had been rated Outstanding by Ofsted prior to its closure. The school takes pupils from age three and sits within a short walk of Tate Britain and the Thames riverfront.

For more information about schooling options in Pimlico, take a look here.

Pimlico’s streets were largely shaped by one man — master builder Thomas Cubitt, whose elegant stucco terraces and leafy garden squares still define the area today. Beyond that architectural legacy, Pimlico has a surprising concentration of nationally significant cultural and historic sites within a compact, walkable geography.

  • Tate Britain: Situated on Millbank overlooking the Thames, Tate Britain is the most significant cultural institution in the area. It holds the world’s most extensive collection of British art spanning the 1500s to the present day, including the permanent Clore Gallery which houses J.M.W. Turner’s bequest to the nation. Admission to the permanent collection is free, and the gallery hosts major temporary exhibitions and the Turner Prize. It is around a five-minute walk from Pimlico Underground station.
  • Dolphin Square: Built between 1935 and 1937 by Costain on the former workshops of Thomas Cubitt, Dolphin Square contains 1,250 apartments across 13 blocks, each named after a British naval hero. At the time of its completion it was described by architectural critic Nikolaus Pevsner as the “largest self-contained block of flats in Europe”. Its proximity to the Palace of Westminster and the intelligence services at Thames House and Vauxhall Cross made it a magnet for politicians and civil servants: Harold Wilson, William Hague and David Steel have all lived here, as has Princess Anne. During the Second World War, Charles de Gaulle based the Free French government within its walls.
  • St James the Less: One of the finest Victorian Gothic Revival churches in London, St James the Less on Thorndike Street was built between 1858 and 1861 by G.E. Street — the architect later responsible for the Royal Courts of Justice. It was Street’s first London commission. Grade I listed, the church is distinguished by its Italian campanile-style tower, polychromatic brickwork, and an interior featuring a mosaic above the chancel arch by G.F. Watts, carved stonework by Thomas Earp, and stained glass by Clayton and Bell. Pevsner described the tower as sufficient alone to “proclaim him an artist.”
  • Churchill Gardens Estate: A landmark of post-war public housing design, Churchill Gardens was built across several phases between 1946 and 1962 to designs by Philip Powell and Hidalgo Moya. The estate received the RIBA London Architecture Award and is Grade II listed, designated a conservation area in 1990. Its innovative heating system, which originally used waste heat piped from Battersea Power Station across the river, was one of the first district heating schemes in Britain. Churchill Gardens remains one of the most architecturally studied housing estates of its era.
  • Pimlico Gardens: A small riverside park at the southern end of St George’s Square, Pimlico Gardens sits directly on the Thames and offers unobstructed views across the river towards Vauxhall. It was laid out in the early twentieth century by John Gibson and features a Grade II listed bronze statue of the social reformer William Huskisson — the first person to be killed by a locomotive, at the opening of the Liverpool and Manchester Railway in 1830.
  • St George’s Square: One of Thomas Cubitt’s formal garden squares, St George’s Square runs from Lupus Street down to the Thames. Bram Stoker, the author of Dracula, was among its past residents. The square’s original Victorian lamp standards and garden layout survive largely intact, and the square is a conservation area in its own right. Its riverside setting makes it one of the most architecturally coherent garden squares in central London.
  • Eccleston Square: Created in the 1830s as part of Cubitt’s development of Pimlico, Eccleston Square is a private residents’ garden famed for its rose collection, which has won gold at the Britain in Bloom competition multiple times. Winston Churchill lived at number 33 from 1908 to 1913. The square’s walled garden is open on certain dates and is among the finest private squares in inner London.
  • Westminster Cathedral: The largest Catholic church in England and the mother church of the Catholic Archbishop of Westminster, Westminster Cathedral on Victoria Street is within easy walking distance of Pimlico. Built in the Byzantine Revival style between 1895 and 1903 to designs by J.F. Bentley, its distinctive striped brick campanile rises 87 metres and can be climbed for views across central London. The cathedral’s nave is the widest in England.

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Alicia Norman
If you want 5-star reviews and want to remove negative reviews from Google, contact me via my profile; my contact details are listed there.
SM
Dear Eitan In this whole sorry saga, with headbutting, unproactive lawyers, and a comatose estate agent etc etc, you have been a beacon of light throughout. Efficient, professional and responsive. This would never have got done without you. Thank you. All the best.
Maurice Shasha
We have been using Plaza Estates for many years for all our property requirements (sales, letting and management) and are delighted with the results and service they constantly deliver and provide!
KS
I generally dealt with the Marble Arch branch most of the time, but I can also say that the Knightsbridge office was also exceptionally helpful and professional on the occasions I did deal with them. Plaza Estates in general are excellent.
YZ
Have interacted with Plaza Estates across a couple of sites and always been impressed. Maurice must be the hardest working, most dedicated, helpful and knowledgeable account manager for any company anywhere! A real asset to the team!
LI
I have been a client of Plaza Estates for over 30 years and received excellent service. Both Rodney on the rental side and Fiona in the property management area have been have been attentive and helpful and always willing to go the extra mile on the few occasions when there were problems.
SA
Hope both of you are doing well. I wanted to thank you for always being there for us and for addressing our concerns promptly; safe to say you have been the best agents I have had the pleasure of interacting with.
KR
We have owned our Flat since 2008, which we purchased through Plaza. Our relationship with Plaza goes back to 1982 when we purchased a nearby flat and Plaza have handled all our lettings since then. I would have no hesitation in recommending Plaza - they will find you a good tenant and ensure your ...
MS
Thank you again for all your advice and calm attitude and charm. Nobody could try harder than you, and for which, we really thank you and appreciate it all, not just now, but over the years. Thanks again for everything!
LT
Thank you for your kind help and your advice, it's been precious!
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