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Our winter newsletter predictions have been superseded by the events of the middle east war conflict.
It has affected global economic and financial markets, as a result we are seeing higher inflation, higher borrowing rates, a slow down of cash flow in the banking system and the general cost of living rising. The full financial costs are yet to be truly felt.

Without diminishing the human or economic cost involved (our thoughts are with all in the region) such events can alter global flows in ways that benefit other regions.
Plaza Estates have already received an influx of enquiries from people in the middle eastern region wanting to buy property in prime central London specifically in the areas that our offices in Marble Arch and Knightsbridge are located.
London remains a safe haven and the prime central London market is viewed as a store of value rather than a speculative investment.
When investors are looking for security and safety, developed markets are seen as a hedge against geopolitical risk, currency volatility and inflation. For many buying in London it is a form of intergenerational wealth planning.
London property historically demonstrates capital resilience even during global downturns. London offers value for money compared to the height of the prime central London market in 2015. Increase in asset growth makes London a good long-term investment.
Ultimately, London’s global location, lifestyle and travel connectivity, culture and historic familiarity makes the allure of prime London property a symbol of global status and should be the number one destination for all those looking for security and legacy.
Another growing trend in the PCL property market is the increasing participation of first-time buyers and parents purchasing on behalf of their children. Traditionally, these groups would have rented, but with the limited availability of rental stock and the significant rise in rents, many are opting to buy instead.
For those considering selling or have their properties on the market you need to remain realistic especially in an economic downturn. It is important to remain flexible, take strong advice from your agent. While demand may be thinner, well priced well-presented properties continue to transact, often to cash buyers, international purchasers and needs driven buyers. Today’s buyers are highly informed and remain cautious in downturns. It is essential that you get your pricing right from the start. Price testing the market is not an option. In our experience the best offers come early and produce the best outcome.
We at Plaza Estates would be pleased to guide all those thinking of buying or selling in prime central London this Spring.
Begin your journey with a free property valuation.
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